How Can TikTok Help My Business Grow
- Guest post
- Feb 23, 2024
- 3 min read
Updated: Mar 25
Social media platform TikTok, has gained huge popularity worldwide since it launched in 2016 by the Chinese company ByteDance, with the ability to reach millions of TikTokers instantly. So can TikTok help grow your business?
Attracting younger audiences, the platform can instantly boost a brand’s visibility overnight through short-form video content, typically ranging from 15 to 60 seconds in length. Over half of TikTok content creators are aged between 18-24 years old (52%) and the U.S. has the largest users*.
From lip-syncing and dancing, to comedy and skits, challenges and trends to educational content (to name a few) - the platform's diverse user base and creative tools encourage experimentation and innovation.
If you’re considering influencer marketing, advertising, or creating organic content, here is how TikTok can help grow your business:
1.TikTok Can Reach Audiences Faster with its Superior Algorithms
TikTok's AI algorithm is highly effective at analysing user behaviour and preferences, which means that users are more likely to encounter content that aligns with their interests. For a business, this means content can gain higher reach and engagement (faster than Instagram for example) to build brand awareness and reach your key audiences.
2. Create User-Generated Content Campaigns
Partnering with influencers (or TikTok creators) who have a large following can help businesses reach a broader audience. Influencers can create content featuring the business’ products or services, providing social proof and credibility. You can also boost influencer posts with paid spend which can significantly amplify awareness and conversion of new customers. Influencers range from nano, micro, mid-tier, macro to mega. An influencer marketing agency will be able to help guide you on the right fit to meet your goals and budget.
3. You Can Sell Products on TikTok
TikTok Shop empowers businesses and creators to showcase and sell products directly within the TikTok app, utilising a range of in-app shopping features. You can seamlessly promote, sell, and engage with your audiences in real time, craft captivating videos featuring your products, with purchasing options just a tap away to extend your retail and customer outreach.
4. Engage Directly with Your Community
Building a presence on TikTok involves more than just posting content. Businesses can actively engage with their audience by responding to comments, participating in challenges, and interacting with other users' content. Also, businesses can use TikTok to offer exclusive promotions or discounts to their followers to incentivise users to engage with the brand and make enquiries or purchases.
5. Become an Expert by Educating Your Audiences
TikTok provides an opportunity for businesses to create educational content related to their products or industry. By sharing helpful tips, tutorials, or behind-the-scenes insights, businesses can position themselves as experts in their field and build trust with their audience.
6. Test and Learn with TikTok Analytics
With any robust business or marketing growth plan, there will be an element of test and learn. The data-driven insights from TikTok analytics can inform various aspects across the business, from strategic decisions to content creation, marketing campaigns, customer service to product development. How TikTok can help your business grow is by leveraging data to guide decision-making and make informed choices for business success.
If you want to know more about how TikTok can help grow your business or you're interested in influencer marketing, please contact lisa@thisisbanjo.com
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